Speculative design Performance & events 2013

Sruli Recht A/W 2013

Designed future to frame the new collection

With narrative / writing built scenography custom UI development

Mellbratt & Wiberg were asked to support the new Sruli Recht A/W 2013 collection with narrative, scenography and performance for the launch at Paris Fashion Week. Together with GeekPhysical and others, we built out a dark future vision.

Video still: a model in a layered cream coat and trousers stands on a darkened runway lit from above
Video still: a model in a layered cream coat and trousers stands on a darkened runway lit from above
Video still: dual surveillance-style screens displaying camera feeds of a runway with the overlay text Non-conformist presence detected
Video still: dual surveillance-style screens displaying camera feeds of a runway with the overlay text Non-conformist presence detected
Video still: a model in a structured pale outfit walks forward as a small drone hovers in front of him
Video still: a model in a structured pale outfit walks forward as a small drone hovers in front of him
Video still: a bearded model with blonde hair wearing a geometric faceted grey top against a dark backdrop
Video still: a bearded model with blonde hair wearing a geometric faceted grey top against a dark backdrop