itch

Systematic and systemic digital innovation, from the ground up

itch was a Stockholm innovation studio I ran with colleagues — part lab-as-a-service, part consultancy. We helped organisations stand up their own innovation practices, and we stepped in as embedded innovation leads when clients needed someone to actually run the process rather than just advise on it.

The work spanned futures and speculative design, co-creation, applied research, and prototyping. Clients included Carlsberg, Husqvarna, and ICA X, among others.

Futures workshop wall mapping speculative scenarios along timelines labelled 2020, 2030 and 2050, under the headings Everyday and Futures

Workshop session with three people gathered around a whiteboard covered in sticky notes and sketches

Printed itch business cards laid out on a green cutting mat, ready to be trimmed

Photograph of a computer screen showing the itch website — wordmark, the tagline “Creating tomorrow, today” and the line “Established 2016”